Bio-based polymer additive for fabric softeners delivering long-lasting fragrance
Fragrance and softness define the consumer experience in fabric care, where long-lasting scent drives purchase decisions. Easysoft PA is a guar‑based polymer additive for fabric softeners. It enhances fragrance deposition and softness, while balancing cost, performance, and sustainability to help brands stand out, even in cost-sensitive or commoditized markets.
What consumer needs does it answer?
Long-lasting dry scent via efficient fragrance deposition
Easysoft PA helps formulators meet consumer demand for long-lasting scent by:
- Improving deposition of perfume oils and microcapsules to fibers
- Supporting premium softeners with a stronger, longer-lasting scent
Soft, pleasant feel durably maintained
While enhancing fragrance delivery, Easysoft PA preserves the soft, comfortable handfeel consumers expect with lower quats active dosage.
Versatile polymer for every fabric softener formulation
Reduce quats, keep the softness
Easysoft PA lets formulators lower quat levels without sacrificing the softness consumers love. By reducing quat dependency, it delivers cost and carbon savings while preserving a premium sensory experience.
Perform from low to ultra concentrated softeners
It is compatible with all fabric softeners from low concentrated to high and ultra high concentrated formats, bringing its benefits across the product category.
Balancing cost, performance and sustainability
Easysoft PA sits at the sweet spot of the cost–performance–sustainability equation. The technology is renewable and microplastics-free, and it helps reduce carbon content of fabric softener formula while delivering enhanced benefits.
Guar-based technology to improve fragrance deposition
At the heart of Easysoft PA is Syensqo’s unique guar-based polymer technology. In liquid softeners, it works together with softening ingredients to create microscopic “patches” on fabric fibers. These act as anchors for fragrance oils and capsules, helping scent last longer after drying.
Validated by Science: Proven Fragrance and Softness Performance
Protocol
Results
Blind panel validation of fragrance intensity improvement
We conducted a study using a 30-person blind panel that confirmed a significant improvement in dry fragrance intensity (α < 0.01). This sensorial evaluation is well-correlated with electronic nose (e-nose) measurements.
FAQs
How does Easysoft PA improve fragrance performance?
It supports efficient fragrance deposition from oils and encapsulates, yielding longer‑lasting, higher‑intensity scent on dry fabrics.
What types of fragrance systems are supported by Easysoft PA?
It improves fragrance performance from oils and encapsulates, supporting efficient scent delivery and long‑lasting fragrance.
How is Easysoft PA used in different softener formats?
It is effective across low, high and ultra‑concentrated EQ‑based softeners, typically at 0.2–0.4 wt.%.
Can Easysoft PA help reduce ester quats?
Yes. Up to −33% quat reduction is achievable while maintaining the same softness level.
Does Easysoft PA impact viscosity or stability?
It provides natural rheology control with consistent flow and formulas stable for >3 months at 40 °C.
What type of testing supports Easysoft PA’s fragrance benefits?
A 30‑person blind pairwise panel showed significant dry fragrance improvement (α<0.01), corroborated by e‑nose measurements.
How does Easysoft PA support sustainability goals?
It is a renewable, microplastics-free, bio‑based softener additive that contributes to lower quat usage and better cost/carbon efficiency.
Explore our solutions
WIth over 40 years of experience in the Home Care industry, Syensqo offers extensive innovation in the development of effective and sustainable home care solutions.
Contact our Experts
Interested in how our bio-based polymer technology can elevate your fabric care formulations?