The new ISCC PLUS-certified grade delivers over 90% lower net CO₂ footprint than conventional surfactants, with no reformulation required
Syensqo is expanding its laundry care solutions portfolio with Rhodasurf® B7 UP, a natural1 laureth-7 surfactant enabling more sustainable liquid laundry detergents and hard surface care formulations. The product is manufactured at Syensqo’s on-pipe ethoxylation facility2 in Moerdijk, the Netherlands, which recently received ISCC PLUS mass-balance certification.
Rhodasurf® B7 UP is a true drop-in replacement that helps laundry care brands scale sustainability without having to reformulate products or disrupt existing supply chains. It’s a tangible example of how we are expanding our UP Circular Solutions portfolio. We look forward to further growing this range to continue supporting our customers’ sustainability ambitions.
Rhodasurf® B7 UP is produced using bio-circular, upcycled ethylene oxide feedstocks. It delivers the same specifications and functional performance as conventional laureth-7 surfactants, providing robust detergency, wetting and solubilizing performance while reducing net CO₂ footprint by more than 90% compared with standard petrochemical-based grades. Compatible with Ecocert and Ecolabel certifications, this new product helps fast-moving consumer goods companies and private label manufacturers respond to growing consumer demand for more natural, lower-carbon products. Rhodasurf® B7 UP is part of Syensqo’s UP Circular Solutions range, a portfolio based on a circular mass-balance approach that integrates upcycled raw materials while preserving product performance.
1 According to ISO 16128:2 2017
2 Ethoxylation is a process that converts fatty alcohols into surfactants, key ingredients in home care products, by reacting them with ethylene oxide.
Syensqo is a science company developing groundbreaking solutions that enhance the way we live, work, travel and play. Inspired by the scientific councils which Ernest Solvay initiated in 1911, we bring great minds together to push the limits of science and innovation for the benefit of our customers, with a diverse, global team of more than 13,000 associates in 30 countries.
Our solutions contribute to safer, cleaner, and more sustainable products found in homes, food and consumer goods, planes, cars, batteries, smart devices and healthcare applications. Our innovation power enables us to deliver on the ambition of a circular economy and explore breakthrough technologies that advance humanity.
Learn more at www.syensqo.com.
Downloads
Laundry care solutions
Syensqo eco-friendly laundry detergent ingredients enable protection, brightness, and softness along with other desired outcomes in fabric care. We combine sustainability with high performance to create products that formulators can use efficiently and effectively in various cleaning applications.