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Rhovea
Rhovea®

Rhovea® Feed

Rhovea®, the vanillin solution for Fragrance and Pet Food

Vanillin for pet nutrition to enhance palatability and facilitate feed intake

Hungry labrador retriever is feeding at home

Rhovea® Feed is a dedicated vanillin grade for animal nutrition that elevates palatability in pet food and feed. Being a common ingredient in human food and beverages, it adds a vanilla note familiar to owners, which balances pet foods’ overall odor. As part of the Rhovea® range, it helps mask off-notes and harmonize taste for improved feed intake, while supporting traceability and compliance across formats and species.

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If you're attending next Food Ingredients Europe, come meet us and discuss your pet food projects!

Dec 2-4 | Paris Porte de Versailles
Hall 7.2, Booth K54

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Key Benefits of Rhovea® Feed as a dedicated pet nutrition vanillin grade

  • High-purity vanillin
  • Enhancing palatability
  • Masking off-notes from functional feed additives
  • Consistent flavor across dry, semi-moist and wet formats
  • Facilitating traceability thanks to a pure ingredient
  • Supporting compliance with stringent EU and US feed requirements on heavy metal levels in animal feed and food

Request your Rhovea® Feed sample

 

Where can Rhovea® Feed be used? 

dog food background

Rhovea® Feed can be used in various applications across pet and livestock feed, including:

  • Dog and cat dry kibble
  • Semi-moist treats and snacks
  • Wet foods, gravies and pouches
  • Specialized feed for young or recovering animals
  • Livestock feed: cattle, pigs and poultry

Meeting the humanization of a growing pet food market

a fluffy cat and a cheerful dog walk through a sunny spring meadow

The humanization of pet food is a developing trend which leds to rising expectations for appetizing aroma, cleaner labels, and high quality standards. According to Euromonitor, the market reached ~$150B in 2024 and is expected to grow by about 5.5% per year from 2024 to 2029, with dogs and cats accounting for ~98% of category share. Rhovea® Feed helps whet the pet’s appetite while positioning vanillin as an efficient solution to improve palatability, create a nicer smell for both pet and owner, and facilitate traceability, especially versus complex flavor mixes.

Traceability, compliance and reliable supply

Quality and compliance at a glance

Made in France and ISO 9001:2015 certified, Rhovea® Feed delivers end-to-end traceability and lot-to-lot consistency. The product also has the added benefit of being vegan-friendly.

Documentation and regulatory alignment

Rhovea® Feed aligns with EU and US feed requirements and comes with the documentation needed to streamline compliance and audits—without navigating complex regulation codes. Syensqo’s longstanding expertise in Food & Beverage ingredients underpins rigorous analytics and transparency across the manufacturing chain.

FAQs

What is Rhovea® Feed and how does it improve palatability?

It is a vanillin grade for animal nutrition that enhances palatability, helping recipes meet pet food high standards. It helps mask off-notes from certain vitamins, minerals or other premixes, improving overall acceptance.

How does vanillin like Rhovea® Feed help pet food brands meet market trends?

Vanillin for pet food supports humanization and quality expectations by delivering a familiar flavor. Its ability to mask off-notes from functional additives helps pet food brands meet high standards, including vegan-friendly positioning.

In which pet food applications can vanillin like Rhovea® Feed be used?

It is suitable for drysemi-moist and wet formats, including snacks and specialized diets for young or recovering animals.

Is Rhovea® Feed suitable for livestock feed as well as pets?

Yes. It can be used in livestock feed (e.g., cattle, pigs, poultry) as well as in dog and cat applications.

Is Rhovea® Feed compliant with feed regulations?

Rhovea® Feed supports pet food and feed manufacturers in meeting EU and US feed requirements on heavy metal levels and provides the documentation teams need for compliance and specification files.

How does Rhovea® Feed support traceability and quality assurance?

Its purity and controlled manufacturing chain enable robust traceability across the manufacturing chain, reinforcing quality assurance.

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